Since National Airlines took off with its "I'm Cheryl. Fly me" campaign in 1971, the sexy—and sexist—slogan has enraged feminists. It has also pulled in business. National reported a 23% increase in passengers during the first year of the campaign, nearly twice that of the industry as a whole. Having succeeded that well with sex. National is now drumming up an even more suggestive campaign scheduled for television airing this summer. The new ads feature National stewardesses looking seductively into the camera and breathing "I'm going to fly you like you've never been flown before." The film makers coach them...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!