EAST-WEST TRADE: The Pepski Generation

Amid all the grain deals, gas deals and technology sales shaping up between the U.S. and the Soviet Union, two gaps have existed in trade relations: the Soviets have not bought any widely distributed U.S. consumer goods, nor has any American product been manufactured in Russia. Last week both gaps were filled—and of all the products the Soviets could have chosen, they decided to ask for "Pepsi, please." Soyuzplodoimport, a Soviet foreign trade corporation, and PepsiCo Chairman Donald M. Kendall reached an agreement giving Pepsi exclusive rights to market cola beverages to...

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