Women's Wear Daily, the brash and breezy tabloid trade paper, last week acquired a new standard-newspaper-size sibling called W, a fortnightly that Publisher John Fairchild says is aimed at "an audience of intellectually affluent women in the U.S. and abroad." Priced at 50¢, or $7.50 a year, W contains lavish color illustrations and a collage of fashion and gossip dedicated to what the beautiful people of both sexes are saying, wearing and doing. The first issue, well seeded with ads, went to 70,000 charter subscribers, and Editor Michael Coady sees circulation rising to 250,000 as "we start to fill the...
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