INDUSTRY: Eye, the Jury

A hard crust of skepticism has formed on the imaginations of Wall Street analysts since the days when mere mention of "uranium," "transistor" or other buzz words could send a stock's price skyward. A new term, however, is having that effect today: soft contact lenses. Within six weeks after officers of Bausch & Lomb, a 118-year-old optical manufacturer, enunciated the words in March, their stock had nearly doubled. Competitors have said that they will market a soft contact lens, too, with similarly salutary results.

Invented in Czechoslovakia eleven years ago, the object of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!