Television: Pigskin Chauvinists

Is pro football, like big-league baseball, in danger of overexposing itself to death on television? The answer so far this season seems to be no. Preliminary ratings survey indicate that ABC's gamble with weeknight pro football is paying off. An estimated one-third of the nation's TV households are tuning in to the games. That represents a remarkable 50% audience increase for ABC on Monday evening, a disaster area for the network in seasons past.

Even the women seem to be reconciled to a third straight day of televised football. A survey determined that 75%...