Modern Living: Rolling Your Own

For years, sales of loose tobacco for hand-rolled cigarettes have zigzagged downward, perhaps because Americans find rolling inconvenient when tailor-made cigarettes are so easily available. Prices for those tailor-mades, however, have zoomed. (In New York, a pack now sells for 55¢ to 65¢, in San Francisco, 40¢ to 50¢.) To fight that rise, the Brown & Williamson Tobacco Corp. has now hit the streets with Laredo, a kit that might be called the Rolls-Royce of cigarette-rolling machines. Fast, efficient and all but completely foolproof, it turns out a filter cigarette in less than a minute. Included in the outfit are tobacco,...