Advertising: It's a Tough Life

An adman named Jerry Delia Femina was sitting around with some colleagues trying to dream up a campaign for Panasonic, a Japanese electronics account. "I've got it," he chortled. "I see a headline. Yes, I see this headline

FROM THOSE WONDERFUL FOLKS

WHO GAVE YOU PEARL HARBOR." The line never made it into the campaign, but Delia Femina revived it as the title of his new book, and it is now raising nervous laughs in the twitchy precincts of Madison Avenue. First recorded on tape, then edited by Sometime Author Charles Sopkin and...

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