MODERN LIVING: A Ballooning Fad

The incursion became apparent early last week when an unlikely armada appeared in the sky. The giant multicolored craft floated leisurely over the city, settling now and then on golf courses, vacant lots and a nearby mesa area, and drawing crowds of excited spectators for a close look. Within a few days, the invaders had dominated the conversation and captured the imagination of most of the area's earthlings.

The occasion was the Third Annual International Albuquerque Balloon Fiesta, which last week drew to New Mexico 120 hot-air balloons and hundreds of their devotees from all over the world. To celebrate...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!