Consumer concern is filtering down ranks. A fifth grader at Lincoln School in Euclid, Ohio, ten-year-old Billy HanIon, blew 35¢ of his allowance on an eight-ounce package of Nestle's Quik. When he got home, he discovered that his mother had purchased two pounds for 79¢. Nader-sharp, Billy calculated and concluded: "Oh-oh, I shouldn't have bought that."
This precocious consumerism began after a group of Lincoln School teachers decided to make the curriculum more, well, relevant by starting lessons in comparative shopping. They found that the children caught on quickly. Now Lincoln has a...
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