POLITICS: Out, Damned Spot!

Sooner or later, a major office is going to be filled by some computer-primed and wealthy nonentity put over by television commercials as a national savior.

—Robert MacNeil of Public TV

Later rather than sooner if the recent primary elections are any indication. Last week, in the wake of the Wisconsin upset, the forces of Marshall McLuhan were in disarray. Edmund Muskie's media consultant, Robert Squier, resigned because he was no longer wanted; the candidate pronounced political TV spots an "abomination" and promised not to use them again in the campaign. After his...

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