After years of sashaying across the home screen, the lean and leathery cowboys of the Marlboro cigarette commercials will ride off into the sunset on New Year's Day. The fright-wigged models in Virginia Slims' television ads will take their last mincing turn as symbols of women's emancipation, and Winston's abrasively ungrammatical TV message will be ending for good, as a worn theme should. By act of Congress, promotions for cigarettes, which many studies have found to be a cause of cancer, heart disease and other ailments, will be barred from television and radio....
To continue reading:
or
Log-In