Advertising: What Happens When The Marlboro Man Leaves

After years of sashaying across the home screen, the lean and leathery cowboys of the Marlboro cigarette commercials will ride off into the sunset on New Year's Day. The fright-wigged models in Virginia Slims' television ads will take their last mincing turn as symbols of women's emancipation, and Winston's abrasively ungrammatical TV message will be ending for good, as a worn theme should. By act of Congress, promotions for cigarettes, which many studies have found to be a cause of cancer, heart disease and other ailments, will be barred from television and radio....

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!