Behavior: Voices of Concern

Alvin Gouldner, 49, Washington University, St. Louis: "One way of thinking about the new sociology is that we don't want to be the market researchers for the welfare state. We don't want to be on the pacification teams in Viet Nam. We simply don't find contemporary society a lovable creature, and we want to help transform it."

Kenneth Winetrout, 57, American International College, Springfield, Mass.: "In our present-day world, it is not enough to be scholarly; one must also be concerned enough to shout. It is not enough to understand the world; one must also seek to change it."

Herbert J. Gans, 42,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!