Behavior: Voices of Concern

Alvin Gouldner, 49, Washington University, St. Louis: "One way of thinking about the new sociology is that we don't want to be the market researchers for the welfare state. We don't want to be on the pacification teams in Viet Nam. We simply don't find contemporary society a lovable creature, and we want to help transform it."

Kenneth Winetrout, 57, American International College, Springfield, Mass.: "In our present-day world, it is not enough to be scholarly; one must also be concerned enough to shout. It is not enough to understand the world; one must also seek to change it."

Herbert J. Gans, 42,...