EYECATCHERS: Lido Green and Growing

Once a hard-charging guard for the College of St. Thomas in St. Paul, Minn., Robert D. Lund voices a business philosophy that is pure Vince Lombardi. "The way to win," he says, "is to get out in front and improve your position. When you're green you're growing, but when you're ripe you're next to rotten." His hard sell seemed appropriate enough at General Motors' Chevrolet division, where as general sales manager he set a record of 3 million vehicles sold in 1971, but somewhat out of place at the Cadillac division, which he took over as general manager in...

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