Sport: Marshmallow Empire

The products are mediocre or worse, management is inexperienced, and it comes as no surprise that the balance sheets are a study in red. Hardheaded investors might be expected to take one look at the enterprise and run in the opposite direction. Right? Wrong. The money-losing operation happens to involve big-time sport, and the locale happens to be Cleveland, where an athletic franchise is almost guaranteed to bring out the small boy and large civic booster hidden in many businessmen.

Banker Bruce Fine, Businessman Alva T. Bonda, Lawyer Richard Miller and Mogul Corp....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!