Sport: Marshmallow Empire

The products are mediocre or worse, management is inexperienced, and it comes as no surprise that the balance sheets are a study in red. Hardheaded investors might be expected to take one look at the enterprise and run in the opposite direction. Right? Wrong. The money-losing operation happens to involve big-time sport, and the locale happens to be Cleveland, where an athletic franchise is almost guaranteed to bring out the small boy and large civic booster hidden in many businessmen.

Banker Bruce Fine, Businessman Alva T. Bonda, Lawyer Richard Miller and Mogul Corp....

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