Special Section: Land Use:The Rage for Reform

UNDEVELOP! —New Mexico billboard campaign MAINE IS NOT FOR SALE —Bumper sticker "Please come and visit us in Oregon again and again. But for heaven's sake don't come and live here." —Oregon Governor Tom McCall (1971)

"Don't even visit." — McCall (1972)

Until recently such sentiments would have been contrary to the traditional American spirit of boosterism, the antithesis of the goal emblazoned on the WATCH US GROW signs on the outskirts of countless towns and villages. But now they express the mainstream of American opinion, and in communities across the U.S....

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