ADVERTISING: The Troubled Brahmin

IN the advertising business, where stability is as fleeting as a client's gratitude, change has been particularly rapid in recent years. Yet the men who run J. Walter Thompson, the world's largest agency, have held steadfastly to their time-tested policies. They successfully offered creditable advertising ("Pan Am makes the going great," "There's a Ford in your future"), a rich array of services, and a sturdy sense of security to an impressive roster of blue-chip clients. Today, however, the agency's once imperious élan has been badly shaken.

Last week Thompson disclosed that its third...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!