The Press: Cupcake v. Sweet Tooth

It seems only yesterday that Helen Gurley Brown told Cosmopolitan readers: "You've got to make yourself more cupcakeable all the time so that you're a better cupcake to be gobbled up." Meanwhile Hugh Hefner was giving Playboy readers lessons on how to lick off the frosting without actually paying for that cake. Like silent partners, Brown and Hefner—Miss Cupcake and Mr. Sweet Tooth—shared the profits of the sexual revolution* while remaining happily oblivious to the militant feminism that arrived in its wake.

What has happened to Cosmopolitan since Women Liberationists let Mrs. Brown...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!