Rising paper costs and an impending quantum jump in second-class postal rates are forcing shrinkage in the size of many U.S. magazines. Such LIFE-size books as Holiday and Boys Life have already been reduced to virtual TIME size. McCall's will go to the smaller format with its February issue. Last week Esquire announced that it too would shrink, starting in September.
The reasons are more economic than aesthetic; postage matters more than paper to the mass-circulation magazines. For those in financial straits, it is a matter of shrink or sink. Some time this year, a new, privately run U.S. Postal Service will...
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