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In a popular movie, Frank Sinatra reaches hungrily for the object of his affections. Is it a bird? Is it an old flame? No, it is a can of Budweiser.

In other films, Jon Voight flashes a box of Colgate shaving cream, Jack Lemmon munches on Cracker Jack, and Starlet Linda Scott sports a tight T shirt with the name of Bell Helmets rippling across her chest. Jean-Paul Belmondo and Alain Delon, in their latest flick, wear hats made by Italy's G. Borsalino & Fratello Co. The film's title: Borsaliuo. Photographs from the...

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