Advertising: Percentage Power

In touting their clients' products, more and more advertising men are saying it with percentages. Ads for Polident Powder claim that it gives 45% more false teeth cleanings than a tablet. An ad for Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!