Some tycoons confronted with massive taxes might be tempted to move to another country, turn reactionary or consult a Swiss banker. But not Konosuke Matsushita of Japan. In 1946, convinced that his high taxes resulted from World War II, and that the war had resulted from the sad state of society, Appliance Magnate Matsushita founded an institute to "improve the human mind." A year later he launched a magazine to spread the institute's word. Today PHP (for Peace and Happiness through Prosperity) is the most popular magazine in the Japanese language.
What is the secret behind PHP's sales of 1,500,000 a month?...
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