The Administration: VISTA Up-Think

Some federal and state officials have long been worried that Volunteers in Service to America, once an unexceptionable domestic version of the Peace Corps, now attracts young radicals who foment strikes, demonstrations and other unrest among the poor they serve. As part of a program to create a less pugnacious image and broaden the recruiting base, the agency has awarded a $1,200,000 contract to General Electric to help organize an up-think promotion and recruitment campaign.

Many of G.E.'s ideas might serve to arouse crucial public sympathy for antipoverty efforts. But the poor...

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