Television: Ratings, White House Style

Any doubts that the Nixon-Agnew Administration has been keeping tab on the TV networks' news coverage are now resolved. The Columbus (Ohio) Dispatch has printed the score card. According to a White House report leaked to the paper, three presidential aides monitored supper-hour newscasts from August to December 1969 and rated each item involving the Administration as pro, con or neutral. NBC ranked lowest, because it "periodically becomes crusading and generates news" tending "to reflect unfavorably on the Administration."

The balance sheet:

ABC: 29% pro, 29% con, 41% neutral.

CBS: 24% pro, 25% con, 51% neutral.

NBC: 15% pro, 44% con, 40% neutral.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!