The War: Saying It Right

Are the U.S. and its allies still trying to "win the hearts and minds of the people" in South Viet Nam? Not any more, at least in those terms. According to a new directive entitled "Let's Say It Right," the allied effort is intended to "develop community spirit." Prepared by the U.S. Command in Viet Nam for military press officers, the directive bans or substantially alters 22 terms that once were used frequently in briefings for correspondents in Saigon. Instead of "search and destroy," U.S. briefing officers should now say "search and clear." U.S. troop withdrawals are to be...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!