Spain: Conflict of Cultures

Spain's biggest postwar industrialist, Eduardo Barreiros, in 1964 made what he then called "the best and most stimulating deal of my life." For $18 million, he sold a 35% interest in his family-owned Barreiros Diesel S.A. to Chrysler Corp., and the company started producing Dodge Darts and French Simcas in Spain. "There are no better business partners than the Americans," he said. Today he thinks differently. He has quit as president of the firm because, although the deal greatly increased his wealth, he sank in a few years from Spain's No. 1 industrialist to a junior partner of...

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