A Letter From The Publisher: Jan. 15, 1965

ORDINARILY we use this space to talk about editorial matters. This week the topic is circulation and advertising.

The reason for this is that we have greatly expanded the number of our editions. As of last year's end, we had 29 separate advertising editions around the world. This year we are adding 17, including this week's first Chicago Metropolitan. Except for the Canada edition, which regularly carries four pages of additional news about Canada, all editions have the same editorial content.

What differs is the advertising. The variety of editions allows an advertiser who is aiming his product or service at, say, Ireland...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!