Fads: It's a Bird, It's a Plane...

What bounces higher than a bad check, picks up English faster than a Berlitz student, and drags kids away from the dinner table quicker than Soupy Sales? Super Ball, America's newest plaything.

A dark purple sphere about the size of a plum, Super Ball has already bounced into millions of U.S. homes, shows no signs of slowing down. McGeorge Bundy bounces Super Balls in his Washington basement, brokers on the Pacific Coast Stock Exchange throw them about the floor during slack hours, Manhattan executives dribble them on their desks, and kids around...