The Air: From Pollution to Profit

Dirty air decays buildings, cracks rubber tires, ruins nylon stockings and worsens all sorts of human ailments. According to one Government study, air pollution costs Americans an average $65 a year; the figure may hit $200 in particularly filthy cities like New York and St. Louis. Even so, most citizens have a lot to learn about pollution. When a sampling of St. Louis residents were polled on how much they would pay in higher taxes to clean up the air, they reckoned that the effort might be worth 500 a year, at most $1. Ignoring their own auto-exhaust fumes,...

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