Industry: Taping Untapped Markets

Few Americans have ever seen one, but the videotape recorder is playing a steadily bigger part in their lives. It is a device that records and stores images and sounds on magnetic tape and plays them back immediately—or hours or years later. About a third of the shows on TV are so recorded. American Airlines and Pan American use videotape for their in-flight entertainment. The New York Telephone Co. helps train its salesmen by videotaping them during practice sessions and showing them playbacks of their mistakes. Yonkers Raceway uses the videotape to judge photo finishes. Many schools have begun...

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