The final figures just about matched the rosiest predictions: U.S. magazines collectively recorded their best financial year ever in 1964. The Publishers Information Bureau reported last week a combined magazine advertising revenue of $997 millionup 7% from 1963, which held the previous record. Among the leading revenue producers:
LIFE (3,235 ad pages): $158,716,645 for 1964up 10%
Look (biweekly, 1,524 ad pages): $75,562,284up 2%
TIME (3,154 ad pages): $69,670,942up 14%
Saturday Evening Post (45 issues in 1964, now biweekly, 1,408 ad pages): $57,910,860down 5%
Newsweek (2,614 ad pages): $32,430,416up 7%
Reader's Digest (1,100 ad pages): $57,918,449down...