Personalities: Jan. 3, 1964

Chicago's Continental Illinois National Bank, the Midwest's biggest bank (assets: $4 billion) was once known as "The Sleeping Giant of LaSalle Street" because it conservatively plowed its rich deposits into low yield securities. Today, advertising itself as "The Big Bank with the Little Bank Inside," Continental is wide awake to the potential of retail banking, allots 60% of its funds for loans, and stresses "family banking." Continental's Benzedrine was administered by Chairman David M. Kennedy, 58, who came to the bank as a bond officer in 1946, after 16 years as debt manager and economist with the Federal...

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