Television: Tiddely-Pom

An NBC public affairs executive called in Writer-Producer George Lefferts and told him to work up a show on the problems of women.

"Can I do a show on the menopause?" asked Lefferts cautiously.

"Yes." "On frigidity?" "You bet." That is how the Purex Specials for Women were started. For a year and a half, the network has been presenting them once a month or so. both in daytime hours and in the evening. In ratings, they have slaughtered everything from ABC's American Bandstand to CBS's Playhouse go. Their titles alone have been irresistible —"The Cold Woman," "The...

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