DEMOCRATS: Push Without Pressure

WHO SHALL LEAD US? asked the big black headline over a full-page political advertisement in 19 top U.S. newspapers. The lavish, $50,000 ad, signed by 181 big and little names, answered its big question with the name of Lyndon B. Johnson, went on to suggest that readers write or wire Johnson "to urge him to become an active candidate." The suggestion was hardly necessary: although still coyly undeclared as a candidate for the Democratic nomination, L.B.J. was, as his slogan says, "all the way"—as active as any candidate on the road last week....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!