Industry: Push for Color TV

TV-set makers have pursued their elusive goal of a color-TV set in every living room with a great hue and cry, but the public at large has not joined in. Now the manufacturers have decided that the situation calls for less cry, more hue. This year the industry expects to sell 1,300,000 color sets worth $750 million, 70% more than last year and ten times as many as in 1960. Since that is still far short of black-and-white sales (7,500,000 sets this year), the industry is hard at work pushing for a color...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!