Corporations: The Bell Is Ringing


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The world's biggest company is a bundle of paradoxes wrapped in a string of superlatives. It makes a product that cannot be bought and lives on a commodity that cannot be seen. In a nation that idealizes competition, it has practically none. Unlike other corporate giants, it cannot set its own prices, which are carefully regulated not only by the Federal Government but by individual states. It has more direct contact with Americans than any other company, yet it often feels misunderstood. Few companies are more conservative; none are more creative. It has grown huge by...

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