Nation: The Difficulty of Selling Soap

"As far as I'm concerned," says Pierre Salinger's campaign publicist, Christy Walsh Jr., "Pierre is a bar of soap, and we're going to sell him as effectively as we can." The only trouble is, that particular bar of soap doesn't seem to be selling very well these days. By general agreement, Salinger has fallen behind State Controller Alan Cranston in their race for California's Democratic nomination to the U.S. Senate.

The latest Field poll shows Cranston 33%, Salinger 27% and Incumbent Clair Engle, whose name remains on the ballot despite his withdrawal, 17%.

On both domestic and foreign issues, Cranston and Salinger take...

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