A Letter From The Publisher: may 29, 1964

WRITER MARSHALL LOEB looked up from the stack of research prepared for him by Correspondent Bob Ball and Researcher Jean Pascoe, considered his deadline for this week's cover story and mused about time and TIME. What if he had one of those new pushbutton telephones? The buttons save five seconds a call compared with that old-fashioned dial. At the rate of, say, 24 seven-digit calls, he could save two minutes a day, ten minutes in a five-day week, and, allowing for four weeks' vacation, that would add up to an important eight hours a year!

Whether this bit of strategic calculation will...