Japan: Small Wonder

The American market looks so promising to Tokyo's Sony Corp., which makes small but thinks big, that it has sent its co-founder to Manhattan to stay two years. The U.S. already absorbs half of the company's exports, and last year brought in 20% of its sales of $63 million, but Co-Founder Akio Morita, 42, intends to raise Sony's volume.

Sony, the world's best-known maker of transistor radios, ships 700,000 tiny sets a year to more than 70 countries, and has helped to turn a generation of teenagers into strolling jukeboxes.

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