Japan: Small Wonder

The American market looks so promising to Tokyo's Sony Corp., which makes small but thinks big, that it has sent its co-founder to Manhattan to stay two years. The U.S. already absorbs half of the company's exports, and last year brought in 20% of its sales of $63 million, but Co-Founder Akio Morita, 42, intends to raise Sony's volume.

Sony, the world's best-known maker of transistor radios, ships 700,000 tiny sets a year to more than 70 countries, and has helped to turn a generation of teenagers into strolling jukeboxes.

Addicted to quality,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!