Retailing: Everybody Loves a Bargain

(See Cover) He is probably the most unorthodox tycoon in the land. He has no office, no secretary, no personal files. He has never dictated a business letter or made a speech. "I pay other people to do things like that," he says. He seldom makes a telephone call or negotiates a business deal personally ("I feel my people can haggle better than I can—so why waste my time?"). He shuns credit cards; he regards them as a temptation to spend company money. He never goes to cocktail parties or conventions; they...

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