Medicine: The Uncommon Cold

The U.S. Public Health Service announced last week an all-out effort to conquer some of the assorted sniffles, coughs and other discomforts generally but misleadingly known as the "common cold." The core of the program, said Surgeon General Luther L. Terry, will be to develop and test vaccines against viruses already known to cause many of the infections that afflict the average American three or more times a year, keep an estimated 125,000 workers (and probably even more schoolchildren) at home every day, cost industry about $3 billion a year, and spur the sale of at least $100 million worth of...

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