Radio: Prosperous Garrulity

When television put the big whammy on radio, most radio stations took to rock 'n' roll and platter chatter to survive. Not Manhattan's WOR, which was 40 years old last week. Now more prosperous than ever, WOR has a simple and astonishing formula. On the air for 24 hours every day, it devotes 20 hours and 30 minutes of that time to talk. Some good, some bad, some indifferent. But talk.

The first 15 minutes of every hour between 6 a.m. and 11 p.m. are news; the remaining 45-minute segments are presided over by compulsive and often personable conversationalists.

Poisons Out. The...

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