MODERN LIVING: The Cease & Desist Cha Cha

Four months after the Federal Trade Commission accused him of boosting his $45 million-a-year business by deception and coercion (TIME, April 11), Dancer Arthur Murray cha-chaed his way out of the jam, hardly stubbing his toes. He agreed last week to an FTC consent order "to cease and desist" the practices, thus avoided a tough day in court and the prospect of even more damaging publicity. In exchange, the FTC closed its case.

The consent order, which is not technically an admission of guilt, forces the Arthur Murray studios to abandon most of their now famous promotional schemes. These included telephone...

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