Magazines: Insurance Against Lapidify

When the Atlantic magazine celebrated its centennial, Editor Edward Augustus Weeks ascribed its longevity, in part, to periodic "refreshments in leadership." Said he: "Whenever the circulation began to sag, a younger editor was brought in." That was seven years ago, and in the interval, circulation did sag a bit; it is down 16,000 from a 1962 high of 278,000. Last week Editor Weeks, 66, announced that the Atlantic is once more bringing in a younger man: Robert J. Manning, 44, former Assistant Secretary of State for Public Affairs and a onetime senior...

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