Merchandising: The Synthetic Shoe-In

Not since nylon and Dacron came along has a synthetic product stirred such interest and aggressive merchan dising as Corfam, Du Pont's new substi tute for leather. Put on sale only two months ago after years of develop ment, Corfam is already made in 100 different shoe styles by 32 manufac turers, is in such demand that Du Pont's pilot plant at Newburgh, N.Y., cannot keep up. The company is build ing a full-scale Corfam plant in Old Hickory, Tenn., and another in Malines, Belgium, to supply the European mar ket, is spending $2,000,000 to promote Corfam in attractive...

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