Reporting: Listening with One Ear

The message seemed clear enough to the New York Times. GUEVARA CALLS U.S. DRIVE ON CUBAN TRADE A FAILURE, read the headline above a story based on a televised interview between Ernesto ("Che") Guevara, Fidel Castro's Minister of Industry, and American Broadcasting Company Reporter Lisa Howard. But the Associated Press, which was also listening, caught quite the opposite pitch. Guevara, the wire service reported to its subscribers all over the world, "concedes that the U.S. economic blockade 'has been a serious drawback' to the island's Communist regime."

Who was right—the A.P. or the Times? In the answer lay a journalistic lesson...

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