LAST week TIME Inc. acquired a 77-year-old textbook publishing firm, the Silver Burdett Co.. and this provides a suitable occasion to tell our readers something about our expanding venture into book publishing.
Silver Burdett has deep roots in American education, providing textbooks, mostly for elementary schools, in music, arithmetic, spelling, geography and history. Its texts are in use in all 50 states and in 113 countries, and it has published books in such languages as Bengali. Urdu. Thai. and. for the past 60 years in the Philippines, in Tagalog. Last year its sales totaled...
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