Business Abroad: Bloom at the Top

The washday wonder of Britain is a youthful appliance maker who has convinced British housewives that his product is a knight in shining armor, ready to rescue them from drudgery—on the installment plan. "All women in England want carefree kitchens as near to the Americans' as possible," says John Bloom, 29—and he has got rich quick by giving them what they want. In just three years Bloom has captured 12% of Britain's washing-machine market by borrowing U.S. mass production methods, of showing a fine disregard for conservative British business habits and a finer knack for underselling competitors.

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