A Letter From The Publisher: Oct. 13, 1961

It is an axiom that how a thing is said is often as important as what is said. TIME places great importance on how it says what it has to say, for the felicitous turn of a phrase can do much to add interest, to clarify, to emphasize, to make clear or to entertain. Some examples from this week's TIME:

"On a rope strung from the leaky roof hangs a paint bucket into which drops of water plunk like the tick-tock of doom." See THEATER, Unwrapping Mummies.

"The Houses of the Three Little PigsĀ—one of straw, another of sticks, and a third of...

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