As American Motors unveiled its first compact convertible at its 1961 auto preview last week, President George Romney announced another innovation that rattled the U.S. auto industry. In a direct challenge to one of Detroit's most hallowed traditions, American Motors will make no more annual model changes in its hot-selling (26% of Rambler sales) Rambler American, which has been restyled for 1961. Romney, also promised no ''abrupt or whimsical" changes in other models.
"Forced obsolescence has worked the greatest depreciation of the car owner's investment." said Romney. "And it has become owner's become one of the most expensive factors...
To continue reading:
or
Log-In
