In his long, carefully planned, win-or-else run for the White House, Massachusetts' Senator John Fitzgerald Kennedy has worked tirelessly at establishing an image as a strong, tough candidate for the Democratic nomination who would be a strong, tough campaigner in the general election. Last week, speaking in Washington to the National Press Club, Kennedy applied an even higher polish to that image, made a major bid for recognition as one who, if elected, would be a strong, tough President.

His famed forelock trimmed and brushed back in a styling that made him look somewhat more mature, 42-year-old Jack Kennedy recalled...

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